4 – 10 weeks, From R65,000
Product Design
Most products do not fail because a screen was ugly. They fail because the model underneath the screen does not match how anyone actually works. Product design here starts with that model and finishes with a system your engineers can implement without guessing.
At a glance
- Timeline
- 4 – 10 weeks
- Investment
- From R65,000
- Engagement
- Fixed scope, phased payments
- Discipline
- Design
Exactly what lands in your hands.
Written into the contract, so there is never a debate at the end about what was in scope.
- 01Stakeholder and user interviews, written up
- 02Information architecture and end-to-end flows
- 03Wireframes for every state, including the empty and broken ones
- 04High-fidelity interface design across breakpoints
- 05A component library with tokens, states and usage notes
- 06A prototype your team can click through and test
Four phases, in this order, every time.
The sequence does not change. What changes is how long each phase runs and how much of it your team already has covered.
- 01
Understand
Interviews, a look at your analytics and support inbox, and a walk through the workflow as it exists today, including the spreadsheets nobody mentions in the kickoff.
- 02
Structure
Before any pixels: the object model, the flows, and the states. This is where most of the value is created and where changes are cheapest.
- 03
Design
Interface design at real fidelity with real content, built as a system from the start rather than a set of one-off screens.
- 04
Hand over
A documented library, a clickable prototype, and a working session with your engineers so nothing gets lost in translation.
- Teams rebuilding a product that has outgrown its original design
- Founders with a validated idea and no design partner
- Internal tools where the users are experts and the tooling is not
Not sure this is the one you need? Describe the problem instead of the solution and I will point you at the right shape, even when that is a different service.
About product design.
Gladly. If you already have one, I extend it and document the gaps rather than replacing it. Rebuilding a system that broadly works is rarely the best use of a budget.
Yes. Discovery interviews and usability testing are included in every engagement. Six to eight conversations tend to surface the majority of what matters.
Where this service produced something real.
ProductSino Tutor
A tutoring marketplace that matches learners with vetted tutors, handles scheduling, and settles payouts automatically.
CommerceMeridian Commerce
A headless storefront and operations console for a homeware brand shipping to eleven countries.
DashboardAtlas Fleet
A live operations console for a 240-vehicle fleet: routing, utilisation, maintenance and driver safety in one view.
Ready to talk about product design?
4 – 10 weeks typically, from r65,000. Send me the details and you will have a scoped proposal (phases, hours and assumptions shown) within a few days.
- info@angelmaile.com
- Phone
- +27 (0) 71 000 0000
- Studio
- Studio 04, Bree Street, Cape Town
- Hours
- Mon – Fri, 08:30 – 17:30 · SAST (UTC+2)
Replies within one business day. Cape Town, South Africa, SAST (UTC+2).